News updates are a pain. They are a misnomer because they are actually the teases that run between newscasts in programming. I think I had two 30s and a couple tens back in the day?
My humble suggestion- don't assume viewers are different from hour to hour- as in- write different copy for each tease.
I know they're a pain to do. The promotions department should be doing them for you! Alas, they do not. Write new stuff for each tease so the same viewers don't have to sit through the exact same teases hour afer hour.
Maggie L
One of the rare times I'm in the office
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