Deadly Guest Segments

We have all seen them. You are watching TV and they bring on a guest. Be prepared to take a nap for the next three minutes because that guy is deadly boring. The subject matter is something that catches no one's interest. And there's nothing but a talking head the entire segment. Snooze-fest.

Guest segments are easy filler. But take a couple of extra steps to make sure you're not losing viewers. Here's one of the biggest problems-- is this topic even guest worthy? Be honest-- ask yourself, "If this subject matter weren't in my show, would I actually pick up a magazine and read about it for three minutes? Would I listen to a three minute radio report on it?" If the answer is no, move on.

One of the ways you should decide whether something is guest worthy is whether or not it will lend itself to a good guest segment. Is there a demo? Are there props? Is there video? These things should be considered BEFORE you book the guest.

Also, consider the guest. How is this person over the phone? If they are dullsville over the phone, there will be no sudden transformation when they step into the studio. Cultivate good guests and maybe work them into a weekly or monthly segment. Lots of stations have chefs that come in regularly, but who else can you get? Look for guests who have that certain something and ask them back. I worked at a station that had a power house morning show. They had a guy who did garden segments-- out in the garden behind the station. There was a woman who could clean everything-- and took viewers calls on how to get tough stains out. And then of course there were movie reviewers, etc. How about a career counselor to take calls on tough employee/boss situations?

Guests can also add something to daily news coverage with a couple of big caveats. The subject matter has to be big enough so that people really want to know that much more (think big, breaking or ongoing stories). Keep the segments short-- just a minute or two. Make sure the guest is a good talker and actually has something to add to the party.

Finally, as a producer, you get a million PR pitches for guest segments. I would shy away from these. They can get really sneaky. They may pitch something that sounds good (party tips) but what they're really pitching is a particular product (this party item or items). Also-- remember-- you run the segment, not the guest.... you know TV, not the guest, so you have the final say on all aspects of the segment.