Don't Lead with Soundbite

I can't tell you how many packages I see where the first couple seconds are someone's uninspiring soundbite. People do it because it's easy.

In general, it's not a good idea to lead a package with a soundbite. This is because there's generally something better-- say your best nats and video. Soundbites generally come out of nowhere and viewers tend to miss the first couple seconds of them if you use them at the top. Also, if you instead start with a little nats and track, you can set the tone for the piece and the viewer.