Maggie L
One of the rare times I'm in the office
Monday, November 17, 2008
Size Does Matter
Your first block ought to be at least ten minutes long. I saw a newscast the other day that was 6 minutes! Obviously, something had gone very wrong because why would you ever make the first block so short? I could feel viewers switching to another channel to watch the rest of someone else's first block. Some T.V. stations monitor when their competition is in commercial so that they can be the last ones to go. It's a thought.
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1 comment:
Oh wow, I had no idea, but it completely makes sense now. My first block usually runs for seven to eight minutes. Thanks!
PS- I'm a rookie producer.
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