Welcome to the PIT List!

I'm a network field producer who also worked in local tv as a line producer and field producer. Over the years, I have had the great fortune to work with super people. Now I'd like to pass along what I know and rant a tad.

"Dear Maggie..." pitlist@gmail.com
I check it sporadically, but I love answering emails, so if you have an issue or difficult person you need help with, don't hesitate to shoot it my way.

Maggie L

Maggie L
One of the rare times I'm in the office

Tuesday, October 7, 2008

Tease Versus Headline

I actually heard this on a TV station the other day. It was supposed to be a tease:

"It's a guilty verdict for OJ Simpson. He could face life in prison."

That's more like a headline. How about trying:

"The verdict's in on the latest OJ Simpson trial. We'll tell you if the jury bought his story..."

Or, assuming everyone has already heard the news...

"OJ's guilty. We'll tell you what kind of time Simpson could face behind bars and have reaction to the verdict."

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