WatchYour Lead In

If you do an evening newscast and you follow a network newscast, be really careful about what you put in your show. This may sound extreme-- but I might avoid putting any national news in your show unless it's a developing story or has a local angle. Why? To avoid repetition. You have no idea what the national cast is putting in the show so you don't want to come on right after them and rehash. It's the same reason you and the show after yours check each other's rundowns to make sure you're not repeating each other.