Spoiling Your Appetite

Remember when your mom told to not to fill up on a drink or snack before dinner so that you wouldn't spoil your appetite? Similar fine line with intros. We want enough interesting detail to keep people watching but you don't to end up putting everything in the intro and leaving your reporter nothing to report. On the other hand, your intro sets up the story. I remember having an argument with a reporter about him wanting to "save" a key detail for his pkg. But in my opinion, that detail needed to be in intro.

There's no "right" way to do things. I generally used to have pretty quick intros so we could get to the reporters (for pacing) and save big set-up intros for major stories-- or leads. But maybe there's an abundance of good stuff and you want to juice up your intro. I'd let the story drive it. And be sure to be clear with your reporter (early) about what you're doing. Have an open discussion and hear your reporter out. They might have something great that they couldn't use in their piece that you can toss in intro or even a headline or tease.