We've talked before about utilizing viewer photos and videos in your coverage of breaking and weather news. I ran across an interesting example of how one station encouraged people to do this. I took a class on Poynter's "News U" (www.newsu.org) --they talked about this example during the class. WTTG not only encouraged people to send pics and video during Snowpocalypse '10, they posted a quick video to show them how. As the instructor in the News U class pointed out, what better time to ask viewers to shoot video than when folks are stuck inside?
If you get people comfortable with this when there's isn't breaking news, how much easier will it be for them to send you video when there is? You could even ask viewers to send weather video every day-- then maybe use a viewer video as a weather background on Fridays. Or everyday if you have enough good submissions.
Maggie L
One of the rare times I'm in the office
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