Rough Turns

There aren't many opportunities for anchors to develop or share chemistry. Tosses to weather and sports are sometimes the only times your anchors can lossen up and let viewers connect with them a little. Try to assist in this process by making the story before weather or sports one that might be condusive to chit-chat. I was watching a newscast the other day where a crime story was actually what lead into weather. It brought the show to a grinding halt and made for a really rough turn for the anchors. Instead, pick a feature or a talker. Maybe something one or both of the anchors is interested in- whatever- just no buzzkills right before sports or weather tosses.