One story Doth Not a Block Make

I was watching a noon newscast today. I flipped to the channel-- the show came out of commercial-- and, what ? One vo, a tease and then back to break. For a minute (which was less than that whole block lasted) I thought I had missed something. And it wasn't even the last block! Bad producer. One story doesn't make a block. I'm sure you've got a lot stuffed into the first half of that show, but a one story block is cheap and cheats your viewers. At the very end of the show-- ok-- I get it-- but the second to last block? Remember: If you think the second half of the show is a throwaway, so will your viewers.

Because We Can

I have been noticing a lot of "Because We Can" lately. That is, shows doing stuff-- graphics, effects or whatever-- that don't necessarily enhance the story. For example, the other day, I was watching a show where there was a box graphic floating around in the middle of the story. It didn't add to the story and actually was distracting. Why do it? Because we can.

That's not to put cold water on taking risks. By all means, knock yourself out. But review- at the end of the day, (try to) watch your show like a viewer and ask-- did this bring something to the party? Is it worth doing again? Is there a different way to accomplish the same task? Are some stories/video good enough just to run full and leave well enough alone? Judgement call. Sometimes you'll want to try it one way, sometimes another. Use your best judgement and don't get locked into any hard rules.

I know some of you are stuck with stuff that has been mandated for your show. I feel for you. But where you have flexibility, use it-- and common sense-- to make your show stand out. In a good way.

Orlando TV Crew Attacked

Be careful out there. A crew in Orlando was covering a memorial when they were attacked by friends and family of the victim. No news story is worth getting hurt. Whether it's a funeral or trying to contact family of someone who's just been killed or arrested, understand there's a potential for things to go downhill. Try to be as respectful as possible, and put yourself in their situation to get a sense of how they might be feeling-- but as it seems in this case, something things come out of nowhere. If you're a line producer, understand that asking your reporters and photographers to do these things involves them taking a risk, so it's up to them to decide what their level of comfort is. Don't encourage anyone to go beyond that.

It's all a Matter of Timing

As a show producer, you have to be a stickler on time. You're out at 10:59:30, not 10:59:29 or 10:59:31. Timing things to the second can be a real challenge, especially if you are on a new show or are with new talent. My advice is give yourself some breathing room. Until you get a really good feel for your show and your anchors, build flexibility into your show, especially toward the back end of it. I liked to "hide" time in my show. So the end of the show might be :45 in the rundown, instead of the :15 or :30 I really need. I'd also have "killables." That's a story here or there that's not teased that you know you can kill. So maybe before or after weather you have a killable story. Maybe there's one right after sports. Or maybe you have a few kickers and a weather update at the end of the show.

Timing sports can be a sore spot. It's not fair to kill sports stories (in a normal situation) because your part of the show is running heavy. It is fair to ask the sports producer (or anchor if he or she produces his own segment) -- "What can you kill if your segement starts to run heavy?" Having this conversation, every day, prior to the sports segment gets everyone on the same page. Make sure the sports anchor is included in it. Maybe the sports producer tells you-- I can kill this sot or this story at the end. It's best that they make that call-- not you. Of course, with BIG breaking news (I'm talking where you're killing significant portions of your show) - all bets are off and you need to do what you need to do to get off on time.

Speaking of breaking news-- for me, there was no greater joy I had as a show producer than the thrill of tossing out stuff, juggling, and producing a show on the fly. Every day, take a minute to look at your rundown and think-- if I had some big breaking news... what could I toss? This goes beyond normal "killables" that you jettison when you're running a little over. Think drastic cuts. Maybe write yourself a little post-it with the stories that you've teased. To that end, try not to tease everything in your show. Pick a handful of interesting/compelling stories that you tease several times in different ways. By thinking about this stuff ahead of time, every day, when you do get breaking news, you won't have to think too hard-- it comes almost automatically.

Finally, when you kill stories, any stories, remember to do it at a time when everyone is available to you. Killing the next story the anchor is about read as they are finishing one prevvious is a big no-no. Time your show well enough so that you can kill in breaks-- and tell everyone-- director/anchor/crew-- at the same time if you can. If killing in a break is impossible, tell people about kills during pkgs. If that's not possible-- kill during sots. And again-- if you have a sense ahead of time about what you're planning to do, let people know even if they might not need to act on that information. For example, you're running heavy. In the break you tell everyone "If I'm still heavy after weather, I'll kill C8." That way if you do kill the page, it's not a big surprise to everyone. Ditto at the top of the show-- and you think you're lead might not make it. Tell everyone "I think the lead's going to make it, but it will be tight. If not, we'll go to page A4. I'll make the call at the end of headlines." That way, everyone knows what your backup plan is-- and when they'll hear what you'll do.

TV station spoofs social media

If you've Tweeted one too many times or checked your Facebook page obsessively, you may get a kick out of this video done by Dallas Fox Affiliate KDFW. Apparently it was for an Emmy Awards ceremony.

http://blogs.dallasobserver.com/unfairpark/2010/10/just_for_laffs_down_to_city_ha.php

Additional Journalism Training Resource

In addition to Poynter there's another good online resource for training. It's the Reynold's Center for Business Journalism. Granted, a lot of the seminars may be too specific for the news you're covering, but I just took a seminar on Search Engine Optimization-- basically, how search engines like Google find your articles or blogs online. Many of the articles/seminars may be bsuiness specific but could be potentially applied to any beat. Worth a look!

Opens

I got an email asking for ideas on opens so here goes...

Sometime's it's fun to treat them like mini-pkgs. Say you have a minute-- pick the top story, if warranted, and devote the whole minute to it. Pick nats and short sots to combine to give people a sense of waht's coming next-- but not give it all away. Build interest.

Or you could pick two or three different stories and grab a bit of nats and one sot for each and track them.

Or if it's something big where there's a great visual element (let's say a tornado or a big storm) you could use nats full... maybe a graph of vo after the nats. Then go out to anchors for a graph on cam and pop to triple boxes to show team coverage. Boom, get to it.

I am a big fan of content driving form and not the other way around. Take risks. Have fun with your show. I do like quick pacing though.. so watch your opens from previous shows... if you sense youself getting bored.. it's time to start putting in some nats or sots to change it up. This is also where you can show your stuff-- what a great writer you are. Find the best editor in your shop and let them handle your opens on a regular basis.