Consider Your Lead-In

If there is a big national story, you may be tempted to lead with it. Be cautious if your newscast occurs right after your network's nightly half hour. It doesn't make a whole lot of sense to lead with the exact same story your viewers just saw a half hour ago. The big exception to this is if it is an ongoing story and you have something to update or- if there is some local angle to the story.

Obviously, this also doesn't apply to huge national stories like 911, for example. But for your average killer tornado, etc., get creative and find a local lead. Otherwise your show will feel like a rehash.

Life of Kings

“As I look back over a misspent life, I find myself more and more convinced that I had more fun doing news reporting than in any other enterprise. It is really the life of kings.”—H. L. Mencken

Break-outs

Say you have a big story. You have a lead pkg but you want to break out a sot to use after the pkg to make the story feel larger. If you are going to use a sot from an interview who's in the pkg, have enough common sense to pick a bite that is different than what is in the piece.

Case in point. I was watching a top 20 market newscast. The lead pkg was about a murder-suicide. The second story was a vosot on the murder-suicide and not only was the sot exactly the same as one we just heard a minute ago in the pkg, but the copy sounded like it was lifted from the piece as well. Who was approving scripts? How was this not caught? Or did they catch it and then decided to go with it anyway?

Gum = Immediate Detention

I cannot believe what I just saw on a small market local television newscast. Gum! A reporter DOING an interview was actually smacking his lips chewing gum! It wasn't even live- it was taped! And they still used it! Gum!

Anchor vs. Reporter-- On Air

This is making the rounds. With thanks to St. Petersburg Times TV/media critic Eric Deggans:

http://blogs.tampabay.com/media/2008/03/deggans-favorit.html

The Future is Now

I had the great fortune to work with some cool new technology. The above may look like a regular Expedition (sorry the pic's not better) but it's not. It's a sat truck. Sort of. My company is trying out two of these things. The vehicle has a big flat-ish disc on the top of the roof that basically tracks a satellite. You flip a couple buttons and you are live on the bird. It's crazy cool. When it works. The vehicle we had was slightly temperamental, but the fact that it can be done at all is just amazing to me.

The vehicle we worked in has two permanent cameras, one aimed at the passenger seat (for talent) and one on the roof. There's also wireless camera gear that you can take out and use. I've seen live trucks decked out like this but the fact that they've done it so that you can get on a satellite that quickly-- is just awesome.

In case you're interested, here's a link to the blog about our roadtrip.

http://embeds.blogs.foxnews.com/category/elv/

Special Event Coverage

With elections upon us, here's a tip to make your life much easier. Include the people who will actually be doing the coverage in on your planning sessions. For example, doing something big out live election night? Include a good photographer, live or sat truck guy, and a reporter who's done it before. Maybe director or font operator. The tech people, especially the photogs, I guarantee you will come up with issues that you've never dreamed up. They'll alert you to possible problems that you can manage on the front end instead of the night of. The reporter can also give you perspective on what to expect.

Time and again when I've worked special events coverage, whether it's been a New Year's Eve show or breaking news special, it seems no one who plans the events checks with the foot soldiers. That's a shame. They can make your coverage one hundred percent better.